Japan’s Most Expensive Tuna | $3.1Million Catch

Walk into any sushi restaurant and the odds are you’ll be ordering tuna Whether it’s a akami, the strikingly red most commonly eaten cut Or chutoro, medium fatty tuna, or for high fliers who like it buttery Smooth is otoro, the fattiest cart the tuna, which falls apart in your mouth served together They make up an iconic palette of red and pink and once you’ve tasted it You’ll be forever delighted you got used to eating raw fish Even if it can be a wallet draining addiction But there’s one man who makes a mockery of us all with our pitiful wallets that is Kiyoshi Kimura, known in Japan as the Tuna King The Tuna King owns one of Japan’s largest sushi chains, Sushi Zanmai, and not only loves tuna I mean just look at his cheeky spine But he also has a reputation for smashing the world record for the most expensive tuna ever auctioned. In January 2019, he splashed out incredible 3.1 million dollars on a single 278 kilogram bluefin tuna coming in at five thousand dollars per pound, but this wasn’t just any tuna in Japan there’s a real premium placed on the finest sourced ingredients from $250 marbled Kobe beef sauce from Tajima black cattle to the obscenely expensive Yubari King melons cultivated in Hokkaido and sold for $30,000. Tuna is no exception. All of Japan’s most prized. Tuna comes from one place The Shimokita Peninsula sticks out at the top of Japan’s main island of Honshu looking not too dissimilar from an axe It’s a mysterious frontier But it’s in the town of Oma on its most northern tip where fishermen go out into the fertile seas of the Tsugaru Strait to catch the million-dollar tuna auctioned off in Tokyo and today my mischievous Japanese companion Ryotaro and I have traveled to Honshu’s northern edge to see the fish being caught but our first stop in this mysterious land isn’t Otherworldly rugged looking landscape that feels like it’d be right at home on another planet First time I saw this place was in the book called 40 greatest views of the world and there’s only one from Japan and this is it, Hotekegaura. Definitely got a bit of the edge of the world kind of vibe going on The only way that I do know that it’s not the edge of the world is I can see Hokkaido In the distance across the sea One of the first things we noticed when we got down here is there’s a giant owl there and in the rock formation There’s a giant owl. I thought that was intentional because I also saw a giant eagle over there as well My initial thought was they’ve done that for tourism reasons. But according to Ryotaro it’s actually just natural So I look at it clouds when you see something right? I’m not going mental, right? You’re not you know, it’s all natural. I mean the other thing I saw is on top of that rock It looks like a giant monster is just taking a bite taking a chunk out the top of it. I don’t find that romantic Genuinely looks like a bloody eagle. Yeah, like resting. Oh, yeah about to fly That’s why I think it’s deliberate It looks uncannily like an eagle an owl if I see if I see one more rock that looks like an animal or an object Then we’ll know we’ll know it’s deliberate. No natural. Found it found one more face that in the distance It looks like something out of the Rings the head of a giant statue Lord of the Rings meets Planet of the Apes. And now you’re saying that it’s intentional again. This is all intentional. This is a setup It’s natural. It’s isn’t natural There’s no way water could have done that to the rock to make it look like a face or an eagle or an owl Its rigged! Natural scenic wonder? Lies! Somebody’s carved that out of the rough. I know it. I’m really clever. I’m a youtuber I must be right Shimokita peninsula is what is known as a Geo site right? A Geopark Yeah, because it’s from the few places in Japan that is completely surrounded by sea, it’s shaped like an axe And they have sea from 360 degrees and also it’s very seismic as well It’s been recognized for its geological outstanding nature and they’ve tried to sell that basically through having geo dining food that’s influenced by the local area, which we are eating now. I haven’t even started. He’s already eaten it Brilliant, whatever happened to let’s wait for the audience? So this is um, shiitake mushroom gnocchi with sea urchin sauce topped with shiitake itself It’s a the main local ingredient here are Mushrooms and also shi- and also sea urchin is really really really good – really rich try that Try that. It’s quite rare, isn’t it? Like mixing the almond milk with sea urchin like it to make a sauce Well, I’ve never done it. That’s for sure Then again, I can’t cook so I know I must admit the first time I heard Geo dining I pictured something with a volcano and food. I thought would be like sticking the food in a volcano or something I’m slightly relieved that it’s not that, that it is far tastier than that would be So this is it the star of the show uni croquette Croquette with uni and yogurt and seaweed around it Ryotaro- I’ve already finished it all finished it at one second He was nodding. He was shaking his head. He was in all sorts of weird crap. Let’s try it because because because mmm This is it Tastes like cheese. Yeah, it’s got I think the sea urchin with I think yogurt in it Like it actually make it make it taste like a little cheesy. Eating a dish like this It makes me really angry that I stopped eating uni what three years ago Three years ago, I ate some uni, it was really bad. It was very bitter and horrible and after that I just stopped. No uni for three years and then – This changes today when he brought it out I thought oh God it’s some sort of rock straight out of a volcano because it was black because of the squid ink. Oh, well, that was it. That was an incredible dish Over the course of the last half decade I’ve eaten a staggering amount of tuna with little thought or appreciation how or where it’s been caught and today finally We were going to see it once and for all firsthand So we popped on a small fishing boat and we’ve come out into the Tsugaru Strait with the hope of finding tuna fishermen Who are going out and catching all of the decadent expensive tuna that are swimming beneath us. There we go. I mean that puts it in perspective. There’s dozens of fishing boats out there right now so the reason this is the best place the best place to get tuna in Japan is with Numerous currents because we’ve got the Pacific Ocean that way the Sea of Japan that way the Strait in between mixing the currents It’s the perfect fertile fishing ground for tuna as we found out earlier the most expensive tuna ever Auctioned in Japan was caught here in the Strait. They call them black diamonds these days. They call Oma tuna black diamonds Yeah Because they’re so expensive. Because of the money you could get there selling them if we were smart We would have bought our own fishing rod and trying to get a piece of the action, but we’re not that smart Why didn’t we try to get our own tuna? We could have left the trip with a profit Despite Ryotaro’s pessimistic odds of spotting a tuna actually being caught It turns out fortune is smiling upon us when a neighboring fishing boat strikes gold We’ve been following this boat for about 20 minutes and they look like they caught something and are reeling it in they’re reeling it in we were circling and finally they brought out an electric shocker and then some kind of spear and they did it it looked really hard. It look really complicated. Apparently, it’s their first time is their debut right? Yes It’s their debut, it’s their first. Yeah with the one rod fishing. Yeah it’s the first time this this team has actually caught a tuna using the one the one fishing line method and it turns out that It’s actually the cousin of the captain of our ship. So he was pretty happy as well No sooner had the cousin of the captain successfully hauled their gigantic tuna in we pulled up alongside another boat to witness an Even bigger tuna being caught. So we just found a new, or second actually, boat. Second tuna. And right now they are just pulling the line And this boat happens to be the captain’s nephew and the other one was the captain’s cousin Everybody is related to the captain of our ship somehow. Exactly. A group of winners Look at how big it is. Black diamonds So this is Pacific bluefin tuna And in Oma it’s actually branded as Oma tuna. Such is the current quality And reputation of the brand of sushi, but the best of all, it doesn’t actually taste like black diamonds. It tastes like amazing tuna You may have noticed we’re wearing very colorful shirts. What does this actually say I know it’s got a giant maguro on it Oh maguro… can’t read that kanji. Define my shirt. It’s like, your life is dependent on the tuna Ah so fishermen wear it. Exactly. Wano Nona. Wano Nona. I don’t know what that means But there is, there is a dialect, I think. But that means he who is without sin should not eat the fresh tuna But significant difference is – what’s all that about? That’s a sea urchin on armpit Why under the right arm, but no the left one? Oh I have no idea The great mystery of Oma Why did it? Why does the t-shirt have sea urchin on the right side but- imagine you’re like on a yamanote train or like well it doesn’t have to be in Japan. But like you’re just gonna you know Try to hold the handrail on the train and suddenly like What’s that? Some hair anemones There is one more item of clothing they sell out here Oh yeah exactly And it’s this little cute underwear Says again, my life is dependent on tuna Rather precariously placed there on the underwear, “my life is tuna” Imagine going on a date with a girl and it all going quite well, and then you get down to underwear level And then they see this oh my life depends on tuna Yeah, so question is would that be a plus or a minus? Would that be good or bad? And mind you and this is actually a gift for Chris Really? Yeah, it was actually well, so This all yours like, hey lucky me. So make sure you go to that level, you know, I mean some time with my… your tuna The Shimokita Peninsula Is easily accessible from Hakodate in Hokkaido by ferry. It takes just 90 minutes or you can catch a bullet train from Tokyo Station to Hachinohe and switch to a local train which takes about Four hours today has been one hell of an intense day but now to wrap things up We’ve got squid racing an actual thing. I’m not making it up. This is a racing track for squid Apparently use a little brush and you sort of prod the water a few inches behind the squid and they launch forward like a torpedo like a rocket Around the track and that is what we’re gonna do now It’s yeah So fast You won! You somehow won! Somehow won I had the faster squid. Yeah first prize look at that By the way, Chris what happened to the squid that you – Sammy the squid? Yeah well he won didn’t he? He won. And his reward, I don’t know. I don’t know what they do I just saw him like go in the kitchen. Oh No, that’s not fair. After I mean if it wasn’t for him I wouldn’t have won what whatever that is? Yeah, that’s a good time to wrap things up. But for now guys, that’s all. We’ll see you next time Thank you Ryotaro. Thank you Sammy the squid. this way. Thank you. Thank your squid and Bye for now


You made an amazing video that makes me hungry! Pleeeeeeeeease tell me the names of the restaurants!!!!!!!!!!!!!

It's been almost a year or so (don't quite remember maybe longer but it has been a while) since I've seen a video of yours and my God the quality of your videos have improved beautifully! I missed your witty dry humor! Why did I stop watching you?! Anyhoot keep up the informative videos!


Bloody hell those are some huge tuna. Mind you, I'm not even sure what size tuna normally are I just thought they were smallish standard fish size lol.
I think one struggle of going to Japan for me will be avoiding raw fish. I just can't like it bleh 🙁

Tunas are endangered (as I just found out) so maybe it's a good thing I'm not so keen on it.
I mean tuna mayonnaise is good but not good enough to eat to extinction.

I started learning Japanese recently, and when you said "Define my shirt" I instantly looked up what Maguro Hitotsuji meant, and it literally translated to Long Tuna. I laughed when I saw the underwear said the same thing.

this makes me not want to eat tuna anymore lol. No more cans only sashimi.

Oh nice now animal abuse oof. squid are smart

Waste of money. 😂😂😂 You're just going to eat it and not have it anymore then eventually forget what it tasted like.

Paying $3.1m for a single Tuna shows that the man has absolutely No Sense of Value! The same goes for Kobe beef. Both are a Real Scam!

So can anyone get a boat and a fishing rod and go catch one of these tuna or do you need a commercial licence ?

Imagine going fishing one day, catching a tuna and going "hm I bet I'll get a good price at the market". Next thing you know some dude buys it for 3mill lol rich people are awesome.

Used to live in Misawa which is a short ride for Aomori it was so cool seeing this episode! I miss Misawa and want to go back (US Navy)

I wasgoing to see stuff about blue fin tuna, and suddenly I found myself in an Ashens episode of you eating sea urchins in a restaurant.

I love sushi so much, seafood and even the most prestigious Japanese Uni. I just can’t get past the consistency and taste. I’m so jealous because I want to like it, it’s just absolutely hideous to me. The flavor, the consistency. Just meh ☹️

How much are you worth per pound right now? Using the simple formula: Current net worth/ how much you weigh now = $

(keep it to yourself)

I’m sure I can’t afford this ridiculous price of sushi. But if I ever have lots of money I would rather buy McDonald’s foods for homeless people.

imagine if a millionaire hired a fishbuyer to outbid everyone else and buy that fish… and then just throw it on the front lawn and let the birds eat it before it rots away.

Just to see the look on peoples faces 🙂

Why paid high price for fished that's been dead for up to two weeks, go buy some fresh same day fish, more fresh and healthy

If you try Otoro as the first piece of sushi you try. You would be immediately spoiled and think you’ve missed out on all sushi.

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