Why Bluefin Tuna Is So Expensive | So Expensive


Narrator: In 2013, a 489-pound tuna sold for a whopping $1.8 million. But you can buy a can of tuna fish at the grocery store for under $2. So, what’s the difference? For starters, it’s not the same fish. Canned tuna typically comes from albacore. They’re small, grow fast,
and are abundant for fishing. And they certainly don’t weigh 489 pounds. There’s only one type of tuna in the world that grows that big, bluefin tuna. And if you wanna try
some, it’s gonna cost you. Derek Wilcox: We could buy tuna from Japan that we’d have to charge maybe $80 for one piece of otoro. Narrator: Derek Wilcox is a chef at Shoji, a Japanese restaurant in New York. He was trained in Japan and worked there for more than 10 years. Restaurants like Shoji
serve raw bluefin tuna, or what’s called kuro maguro in Japanese. They get their tuna from a
number of different sources, including Japan’s Tsukiji fish market. There are several different
varieties of tuna, but bluefin is what
you’re most likely to find at high-end sushi restaurants. Wilcox: Bluefin is the most sought after. Only bluefin has the intense marbling. Bluefin also, when it’s aged properly, has a particular balance of flavors. Narrator: A large adult bluefin can weigh around 450 pounds or more, and the price of the fish varies based on a number of different factors. Wilcox: It completely depends
upon where you get it from, but it’s never cheap. A local bluefin on the east coast will run anywhere between $20 and $40 a pound. You could be paying north of $200 a pound for bluefin from Japan. Narrator: According to
Wilcox, tuna from Japan is better than American tuna during the peak winter months. While Boston tuna is best
during summer and fall. But it’s the tuna that
comes from Oma in Japan that’s widely considered to be some of the best in the world. Wilcox: Peak-season Oma
tuna will, in Japan, cost 400-450 a kilo. Which means by the time it gets here, it’ll cost close to $400 a pound. Narrator: Besides its
superior fat content, another reason fish is
more expensive from Japan is that it has further to travel, and it goes through a
rather lengthy process before making its way to your plate. Wilcox: There’s more hands
that it passes through in Japan, which is not
necessarily a bad thing. Narrator: Wilcox says
the fish is also handled better in Japan than the US. So there’s less damage
and more precise cutting. Wilcox: We get like a Boston bluefin, it goes from the fisherman, to
the distributor, to our door. Whereas in Japan, it’s
going from the fisherman, usually to a collective or cooperative, to the government that’s
running the auction, to a middle wholesaler,
to a final wholesaler, to a restaurant or a hotel. All high-end fish are auctioned in Japan. Fish that’s more sought
after, that’s caught in a better place, that’s handled better, that’s clearly better quality
will go for a higher price, and that fisherman will
get more of the money. Narrator: The first auction
of the year in Japan is when you’ll see ridiculously
high prices for fish. Mostly as a symbolic gesture,
or a publicity stunt. Which is partly why
the 489-pound tuna sold for $1.8 million in 2013. And the first fish of
2018 sold for $323,000. Wilcox: In Japanese culture, that first thing you do all year is the most important. It sets the tone for the whole year. That first tuna of the
year always goes for the highest price that any tuna will go for the whole rest of the year. Narrator: And the different
parts of a bluefin tuna also vary drastically in price. Wilcox: If you imagine a
tuna as like a torpedo, they’ll split it into quarters lengthwise, cut off the head, and the collar, and we will take one of
the two belly quarters. Narrator: Here’s what
one quarter looks like when it’s delivered. This piece came from Boston, and was caught the previous day. Wilcox splits up the meat based on type. Wilcox: It’s just like sides of beef. You know, you buy a side
of beef, it’s all the same, but once you break it down, the filet ends up being
the most expensive part, because it’s the most desirable. It’s also small, and it requires a lot of labor to peel off the silver skin. Otoro is the fattiest part of the tuna outside of the head and collar area. Narrator: This is the most expensive. And depending on where it’s from, and where the fish was raised, the price can vary
anywhere from $10 a piece to upwards of $80. Wilcox: The chutoro is
getting around toward the side of the tuna, and it doesn’t have the striations of fat, but it still has fat
within the red of the meat, so you get a mix of fat and red. And then, akami which means, literally, red meat in Japanese, is the leanest part which you
find more towards the center of the tuna closer to the backbone. Narrator: Akami is the most common and cheapest part of the fish, but it’s still more expensive than that can of albacore at your local market. Wilcox: When you’re assessing
the quality of the tuna, you wanna taste the red meat, the akami. It’s a wild animal, so
it tells you whether it had a good diet, whether it had a good life, and it got exercise, and
it lived in clean waters, and was able to swim around a lot. So, a farm-raised tuna is,
generally, force-fed sardines, and you can actually taste sardines in the fat of a farm-raised tuna. Whereas a wild tuna has a varied diet, and has a much cleaner and
milder flavor to the fat. Narrator: But for
decades, wild bluefin tuna were over-fished in the Pacific, which was harming their population and making it more difficult to come by. However, more recently
tighter controls on fishing have led to a resurgence
in the population. But they could still
be better, Wilcox says. In fact, Wilcox avoids any Pacific bluefin that is not from Japan, and says you should too. Wilcox: If you eat Pacific bluefin, not specifically from Japan, then that’s really irresponsible.

100 comments

Go to Philippines blue fin tuna only costs 5 USD per kilo with the same quality or even better. Japan's tuna is way overpriced certainly.

Why the hell is it unresponsible, my best guess is that fishing outside of Japan is done unresponsible but my guess is as good as no guess I guess

Trained in Japan 😂😂🙈 what an ignorant dude fish could swim from Japan to USA and it become not good ? Buy fish from fishermen any were in the world and it taste good fresh and you know who paying to as well which is always good to know!

I don't eat tuna, but I feel that the last statement is not legit. Eating fish from Japan is not promoting sustainable fishing. Japan and Norway are the only countries that hunt whales commercially and put them in the danger. Whaling is banned US and worldwide but the Japanese don't care. They are probably skillful in processing tuna, but that does not make them moral.

Lol….snobby fish guy….probably is a middle seller in japan and probably gets kick back for the sells….why would it be better for anyone or the fish if you only bought fish from japan…

Whutttt blue fin tuna in ph cost only 5000 pesos if converted to us dollars it only cost 100$
And a very big blue fin tuna only cost 20-30 thousand pesos or 400-600$ lol

Don't try justifying the higher price of the bluefin tuna, every things in Japan is expensive, even the poisonous fish meat!

china can also make tuna.. from nothing 😂 when you cut it.. its in the same look.. lol. also meat, vegetables, eggs and other products.. a lot cheaper than any 😂😂

Australia has the best seafood in the world period! I reckon our bluefin is just as good as
Japan’s if not better! We have caught a few and I must say that was the best tug-of-war ever they are tough!

Well Well…. I was always of the opinion that the Tuna World classed Australian Tuna as the highest quality in the world
And has been for decades…….

So what ever happened that made Japan the best in the world???????

Anyone respond to this information??????????

What, that tastes better than a $12 cheeseburger? I know what I’d rather have for dinner, and I won’t be making a species extinct while I’m at it.

you make a big claim about not eating pacific bluefin not from japan but never explain why. what if other distributors handle it just as good as the japanese?

It's irresponsible to buy pacific bluefin from places other than Japan? The country that overfishes Bluefin, dolphins, and whales…. Lollllllll

I think all of this is utter bullshit…how in the HELL…would they make enough money from ONE FISH…to buy it for 2 million dollars?…BULLSHIT

🐮💩 Buying tuna from anyone other from Japan is irresponsible. Japan is one of the WORST offenders second only to China with over fishing and not following international fishing rules. This was a financial plug add.

He says it goes to a "collective" or "cooperative" he is talking about the Yakuza. The reason its so expensive its because its controlled by the Yakuza.

In the old days, fishing was done to feed families and neighbours.
Money was not the factor, back in the real day.
Secondly, where was responsibility when certain fishes where near depletion, oh wait…money.

So the Japanese still whale for "research" but all the meat ends up in a plate. They catch sharks, cut their fins off and drop them back in the water so they can have soup. But they're the only place to get blue fin? I doubt it. Their track record kinda sucks regarding over fishing.

Population or Country which eats more Meat is always beaten up by the Mother Nature in the form of Tsunamis or Hurricanes or any natural disasters Do ur own survey if i am wrong.

What?that so expensive! Ordinary people can't eat that because we can't afford. We're watch you in youtube eating blue fin tuna…pack Q(middle finger) lol

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